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Intro

The single most effective thing you can show a worried client is that this has happened before.

A chart plotting every S&P 500 drawdown of 10% or more over the past 40 years — labeled with the event, the depth of the drop, and the recovery timeline — does more work in 10 seconds than a 10-minute explanation.

The message isn't "don't worry." The message is: markets have recovered from worse, and your plan was built knowing this could happen.

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